Problem
I. How might external and consumer trend influence DOUGH T.O's operations?
II. Discuss DOUGH T.O's competition. How might competitors' strategies affect DOUGH T.O's expansion plans?
III. How has the company's business performed to date? Evaluate its current marketing strategy?
IV. If you were Hana Elali, the co-founder and co-owner of DOUGH T.O, which expansion option would you choose. What steps would ensure a successful implementation?