Discuss the below:
Review the case "Trap-Ease America: The Big Cheese of Mousetraps"
Q1) Has Martha identified the best target market for Trap-Ease? What other market segment(s) could - or should - Trap-Ease target?
Q2) Who is Trap-Ease's competition? What competitive advantages do they have versus Trap-Ease?
Q3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?
Attachment:- The Big cheese of mousetraps.rar