How has technology affected marketing
Question: How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective? Are there any types of activities, efforts or strategies which have been inhibited by technology?
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Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market or demographic group that have resulted in failure.
Jay Conrad Levinson's 'Guerilla Marketing' book: provide three rules including a definition of each and give an original example of each.
Blues Corporation is considering shifting its European production facility from western Germany to eastern Germany. There are two key factors motivating this shift. First, the labor cost is lower in eastern Germany.
Problem: Should manufacturers be allowed to force the retailers that carry their products to sell the manufacturers' products at the prices specified by the manufacturers?
What are some of the ethical considerations that marketing professionals face? How do these situations develop, and how should they be addressed?
Is it worthwhile for every organization to determine its customer's purchase behavior, decision making process, lifestyle choices, and other psychographical variables? Why or why not?
One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers thereby necessitating an organization to undergo the process of segmentation revealing a refined
Problem: Describe how at least three other areas that could be severely affected by errors in supply chain management besides finance; marketing, or customer service; and operations and transport.
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Consider two rival beverage companies, "Cola Crafters" (Player 1) and "Soda Specialists" (Player 2), competing in the global soft drink market.
If a digital coupon pops up on your mobile phone when you arrive on site at a retail location, what promotional technique is the retailer using?
Periodically, Cooper Tire & Rubber Company will return part of the purchase price of set of four tires if the consumer submits the appropriate form
In a recently launched advertising campaign called "Decide to Ride," brewer Anheuser-Busch and ridesharing platform Uber have partnered
Question: Who is in the target market for your final marketing plan? Make sure to provide the rationale.
Describe how search engine advertising works. What are some major concerns with search engine advertising? * What is behavioral marketing
Question: Which of the following statements is true of the means-end chain analysis?