Homework: Fundamentals of Global Markets Paper
Read Case Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Write a 700 to 1,050 words paper in which you discuss the key elements of Apple's innovation strategy until 2014 and answer the following questions:
1) Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
2) How has Samsung's global marketing strategy enabled it to compete so effectively against Apple?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.