Discussion
Our focus on information and memory can get lost in this real-time, digital, and mobile world we are living in. How does research happen in 2019?
This research/opinion piece by McKinsey is an awesome tool to get a consumer behavior class thinking about our chapters this week.
Read the "Marketing & Sales Practice- The consumer decision Journey" by McKinsey Quarterly and share your thoughts on these two questions;
How has information search changed over the past few years, and what will it look like in 2020?
How does how we search impact the memorability of products and services?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.