How gucci launch into metaverse reinforce its brand vision, Marketing Management

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How gucci launch into metaverse reinforce its brand vision

Question 1: How does Gucci's launch into the Metaverse reinforce its brand vision to "redefine luxury fashion?"

Question 2: How can Gucci's sales presence in the Metaverse benefit both the brand and bottom-line business for the company in the long-run?

Aaker, David A.; Moorman, Christine. Strategic Market Management (p. 233). Wiley. Kindle Edition.

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Marketing Management: How gucci launch into metaverse reinforce its brand vision

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Marketing Management: How gucci launch into metaverse reinforce its brand vision

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