How global firm differ from marketing to us-based companies
Problem: Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies.
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Problem 1. Given the two scenarios below, discuss if they are examples of good corporate marketing, or unethical corporations taking advantage of the consumer. Fully explain your answer please:
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You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:
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In five to six paragraphs, state the core strategy which includes the value proposition and product positioning for my product --alcohol monitoring system.
Discuss the benefits of three marketing channel functions, and how they can contribute to a firm achieving a competitive advantage.
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