Case Scenario:
McKinsey & Company is a leading management consulting firm. The company publishes McKinsey Quarterly, an online journal, which features current thinking on business strategy. Go to https://www.mckinsey.com, find the search box on the right-hand side of the website, and conduct a search for articles on "strategy implementation." Select a recent article on this topic, and briefly outline the key insights that the article provides. Respond to the following questions as well:
1. How would the tendency of business-to-business operations to develop close knit relationships and partnerships affect their strategy development?
2. Describe how global expansion interrelates with strategic planning.
3. List the ethical implications involved with the development of a strategic plan.
Your answer must be a minimum of four pages, doubled-spaced. Please begin your article debrief with an article introduction along with a summary of the article itself. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
Course Textbook
Hutt, M.D., & Speh, T.W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.