How glissade encourage customer to frequent its retail store, Marketing Management

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How glissade encourage customer to frequent its retail store

Problem

Over the past three years, skincare products retailer Glissade has realised that it is losing sales to competitors who sell products online. Glissade has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run.

Provide the advatanges and disadvantages of an online store and a physical store. How can Glissade encourage customers to frequent its retail stores?

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