Problem
Godrej Chotukool case study
Need detailed answer for the below questions,
A. Did Chotukool have the power of 'disruptive innovation'? Support your answer with logical explanations.
B. Should G & B target a lower price to increase affordability?
C. How should G&B scale up operations
D. How should G&B segment the market for Chotukool effectively?
E. Should G&B focus on penetrating the urban markets first?
F. How should G&B arrive at the right business model?
G. Why do you think Chotukool failed?
H. What would you have done differently if you were G&B and re-launch it 2022?