Write a formal market research proposal for costa coffee UK recommending appropriate primary research methodology to satisfy the defined research brief. Research brief: what is the profile of the costa, customer? - what does the costa customer like/dislike about the products and service offered?
1.Why does the customer prefer costa? e.g location.
2.How frequently does the costa customer visit the store?
3.In what social context does the costa use their preferred outlet? e.g shopping, socialor business meeting;-what does the costa customer typically purchase(food or drinks)?
4.What is their average spend?-
5.What coffe related promotional activity has the costa customer noticed in the past three months?