Problem
Read the case "Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors" and respond to the following questions:
• Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so?
• How formidable a competitor is Google for Amazon? Explain.
• What are Amazon's major strengths? Does it have any weaknesses? Please explain.
• Is Jet.com a potential concern for Amazon? Why or why not?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.