How financial ratios are an important tool used to analyze a company's performance or to compare it with the performance of competitors.
Using the company you chose last week (or another one), please discuss the following categories of financial health using 2 ratios in each:
LIQUIDITY
CAPITAL STRUCTURE
EARNINGS
What did those ratios tell you (what do they measure)?
Can you tell if the ratio is good or bad (what else might you need to look at or compare it to)?