Question 1. How has FedEx managed to maintain technical superiority (i.e., reliability, service, package tracking, etc.) in its industry? Can FedEx continue to do so in the future? Why or why not?
Question 2. Give examples of two prominent crises FedEx could face in the future. What steps should the company take to prepare for these crises?
Suppose you are the CEO of a start-up firm in the package delivery industry. You have plenty of capital to work with, but little infrastructure and no management team in place. What strategy would you pursue and why?