How far should the marketing concept go how should we, Marketing Management

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How far should the marketing concept go how should we

Question: 1. How far should the marketing concept go? How should we decide this issue?

2. Should marketing managers, or business man-agers in general, refrain from producing profit-able products that some target customers want but that may nor be in their long-run interest? Should firms be expected to produce "good" but less profitable products? What if such products break even? What if they are unprofitable bur the company makes other profitable products-so on balance it still makes some profit? What criteria are you using for each of your answers?

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Marketing Management: How far should the marketing concept go how should we

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