How ethics played a major role in a public relation campaign


Discussion: Ethics

Research on the Internet a recent public relations campaign then please respond to the following:

The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. Based on the e-Activity, describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.

Based on the research, explain in detail how a public relations campaign applies one or more of these ethical theories.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Business Management: How ethics played a major role in a public relation campaign
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