Problem 1. The Marketing Mix is comprised of four elements. Discuss each of those elements. Once you have thoroughly discussed the composition of each element, fully analyze how those four elements come together to build a Marketing Strategy. Using that strategy, select a product and illustrate how you would use that Marketing Strategy to market your product.
The four strategy is product strategy, pricing strategy, distribution strategy and promotion strategy.
Problem 2. Analyze this statement. "Accounting ratios are to a business what blood tests are to an individual". Be sure to use examples to illustrate your analysis.