Assignment
CASE: ABC SLIDING GLASS DOOR
The following questions are based on the ABC Door case. In each response explain your reasoning.
1. How effectively does ABC compete in the non-exclusive dealerships? Use market share analysis!
2. How effectively does ABC compete in exclusive dealerships? Compare with served market data.
3. Compare the difference in effectiveness of ABC in exclusive and non-exclusive dealerships. What in-store market share would you expect for ABC in the non-exclusive dealers? Hypothesize as to the reason(s) for the discrepancies from the observed market shares in the 2 distribution modes. (This is a creative process, there is no "right" answer).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- CASE-ABC-SLIDING-GLASS-DOOR.rar