Assignment: Organization ANALYSIS
Select an organization with which you are familiar such as Radio Shack, Sharper Image, Starbucks, Proctor & Gamble, or Yahoo!; an organization mentioned in the course readings; or an organization you research on the Internet.
Determine two goals the organization is attempting to meet.
Describe examples of marketing, advertising, and public relations functions used to fulfill each goal.
Refer to The Functions of Public Relations in Ch. 1 of The Practice of Public Relations for a list of public relations functions.
Refer to the multimedia Showing Relationships: Marketing, Advertising and Public Relations for further clarification of the relationships among the three.
Address the following questions for each selected goal with a minimum of 200 words each:
• How effective are these public relations functions in meeting the organization's goals? Provide specific examples to support your answer.
• What strategies would you suggest to help this organization improve its effectiveness in this area?
• How are the roles of public relations, marketing, and advertising in the organization similar? How are they different?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Chapter-1-Defining-Public-Relations.rar