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How easy would it be to imitate this strategy is the


Answer the following Questions :

1. Is the U.S. airline industry attractive?

2. Describe Southwest Airlines' strategy.

3. Why is Southwest successful?

4. How easy would it be to imitate this strategy?

5. Is the strategy sustainable?

6. Should Southwest become an international airline?

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Operation Management: How easy would it be to imitate this strategy is the
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