Assignment task:
End of the World: Secrets of Success Lands End is a very popular and successful catalog company, and recently shared with customers the secrets of its success. Here are some of the things she has to say: (62) About Us End of the World, In the Heartland of America, We Still Believe in Customer First.... There are four primary ways we get your first customer in, and we hope you'll take a few minutes to read them. Then decide if you like to be treated this way yourself. (1) Do Your Merchandise the Best Our goal has always been to make our apparel and accessories the best they can be, by adding features that others have picked up over the years. And by using the best fibers available. And by examining the finished goods by eye, and making sure of their suitability. ) Price normally always, always. Our policy is to limit excess hair Humblely, just that price gives us just a fair profit, and gives you fantastic value. We acknowledge that we have a few advantages, as we are direct traders without intermediaries who take part of the profits. And don't jump for the budget-wielding ad. Our head office in dodgeville pre xdgeville bosconsin wisconsin is surrounded by wheat fields, not kindergarten Make it quick to get to the shop 24 hours a day Our shop is never closed, it's open around the clock every day of the week to accommodate the diverse schedules and different time zones of our customers. If you have detailed questions, we will connect you with a Specialty Shopper. There in our handpicked staff - the best of the best - are able to answer any questions your rooster may have about model, size, color scheme, and more.. (4) Make a point guarantee. We strive for perfection, but sometimes we can slip up a minor flaw in the product. The color could be a darker shade. And one of the buttons could break. In these cases, we ask your pardon and offer you ultimate protection. If at any time you are not completely satisfied, you must return the item for a full refund of the amount you previously paid. And please, never feel bad about returning a certain item to us, we'd much rather have a truck load of items arrive
Returned if we have an unsatisfied customer.
Questions for discussion:
Q1) How does Earth's End practice total quality in its products and services?
Q2) How is the experience of buying a shirt from a catalog company different from buying the same shirt from a department store? Can both of them represent high quality?