Question: 1. As a brand manager, assume you have decided to promote your brand on the basis of an attribute that is very important to consumers but for which your brand has no advantage over competitive offerings. In the context of explain the likely outcome of this positioning effort.
2. How does your college or university position itself? If you were responsible for coming up with a new positioning, or repositioning, for your college or university, what would that be? Justify your choice.