Discussion Post: Social Media
Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
• In your opinion, what kind of image is the company trying to create using their social media accounts? Please use specific examples (tweets, Facebook posts, etc.)
• How does this company use social media as a branding tool? How are they conveying what they are and do through social media?
• Are users responding to the company's social media posts? If so, how are they responding?
• Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.