Solved: How does the standardized versus localized debate apply to, Marketing Management

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How does the standardized versus localized debate apply to

1a. How does the "standardized versus localized" debate apply to advertising?

1b. What is the relevance of sponsorship in global marketing strategy? Analyse a win-win example of sponsorship strategy?

1c. What role does direct marketing have in a global company's promotion mix?

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Marketing Management: How does the standardized versus localized debate apply to

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Marketing Management: How does the standardized versus localized debate apply to

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