How does the roi in marketing methodology measure and, Operation Management

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How does the roi in marketing methodology measure and

1. Why do many marketing professionals find it difficult to show value created by their marketing programs?

2. How does the ROI in Marketing Methodology measure and demonstrate value?

3. Can you think of a situation in which the ROI in Marketing Methodology may be useful?

4. Do you have other comments you want to make?

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Operation Management: How does the roi in marketing methodology measure and

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