Assignment
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Evaluate the case study on Ritz-Carlton, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Case Study Topic: The Ritz-Carlton (Attached)
Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies?
Who are the top three competitors of The Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies.
How does The Ritz-Carlton match up to competing hotels? What are its key differences?
Discuss the importance of the "wow stories" in maintaining top quality customer service for a luxury hotel like The Ritz-Carlton.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- CASE-STUDY-RITZ-CARLTON.rar