Scenario 1: Imagine you are the Public Relations Manager at lululemon. lululemon will soon release a line of ski/snowboard apparel and technical clothing, and you have been tasked with the public relations launch of this campaign. Your goal is to raise awareness of the new product with target audiences using public relations tactics.
What you need to do..
Background
- Provide an overview of the facts, statistics, historical data accumulated from current knowledge or research. Provides any other additional context essential to understanding the organizational culture.
- Opportunity (or problem)
- Organizational Goals
How does the plan link to organizational goals?
Scenario 2: Imagine you are the Public Relations Manager at Eggs Farmers of Canada. You have been tasked with promoting a new campaign called "Sounds Eggscellent!", which encourages teenagers to choose eggs for a healthy meal or snack. Your goal is to raise awareness and educate the public on the benefits of choosing eggs.
What you need to do...
Background
- Provide an overview of the facts, statistics, historical data accumulated from current knowledge or research. Provides any other additional context essential to understanding the organizational culture.
- Opportunity (or problem)
- Organizational Goals
How does the plan link to organizational goals?