Homework: Business Strategy
Prepare a 4 to 6 pages business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company's business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.
Introduction
AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This homework focuses on these important facets of business analysis.
Introduction
This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.
Scenario
Building on your work from Homework, the vice president of strategy has now tasked you with providing a business analysis of the organization's business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
Your Role
You are a strategic analyst for the company you have selected to use in this course.
Requirements
Write a business analysis that includes the following:
1) Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
2) Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
3) Analyze the company's business model:
a. What are the core products?
b. How does the organization make money?
c. What is the customer value proposition?
d. What is the profit proposition?
4) Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.
a. Has the company expanded from its original product line or field of operation?
b. Does the company own vertically related activities along the value chain for its products?
5) Analyze the overall corporate structure and key management systems.
a. Does the company employ diversification, vertical integration, or globalization?
b. Are global alliances part of the corporate strategy?
6) Analyze the strategic fit between the business and corporate strategies of the company.
Evaluation
By successfully completing this homework, you will demonstrate your proficiency in the following course competencies through corresponding guide criteria:
1) Competency 1: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
a. Explain the generic business strategies for a company.
b. Analyze the business strategy a company uses in its marketplace approach.
2) Competency 2: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.
a. Analyze a company's business model.
b. Analyze the corporate strategy of a company.
c. Analyze the overall corporate structure and key management system of a company.
d. Analyze the strategic fit between the business and corporate strategies of a company.
3) Competency 3: Communicate business needs, opportunities, and strategies with multiple stakeholders.
a. Address homework purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.