Assignment: Agricultural Sales
Description
The sales presentation serves as a final assessment of your knowledge of agricultural sales. Students may choose any product or service from a food or agricultural company to pitch.
Written Report Guidelines
Introduction
Introduce the company and product chosen for the sales presentation. The introduction should include the general nature of the company, trends and statistics (i.e. how many producers, type of products), the structure of the industry, your sales approach, etc... Indicate the type of selling: selling in retail, direct sellers, selling for a wholesale, or selling for a manufacturer.
Value-Added
Analyze the value chain for the industry. Who are the middlemen? Are there any middlemen? How does the marketing mix apply to the industry? What kind of value (types of utility) is added and how? Explain how this benefits the customers buying or using the product or service. How do firms in the industry attempt to gain a competitive advantage?
Conclusion
Summarize your sales presentation. Remember to include the concepts discussed in class and the book that is relevant to your sales presentation. Explain why a potential customer should buy your product or service. How will they use the product or service? Etc. What are the benefits?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.