How does the external (macro) environment affect your firm?
Marketing Management Paper (with references from text)
How does the external (macro) environment affect your firm?
Write a short (3pages, typed, double spaced) addressing the issue.
Apply textbook concepts to their employment environment. Students can choose an organization with which they would like to be employed. Pick one:
Aon
National Geographic
Google
Marketing Environment
1. Demographics 2. Economics
3. SocialCulture 4. Political-Legal 5. Technological
6. Natural