How does the external environment affect your firm


How does the external (macro) environment affect your firm?

Marketing Management Paper (with references from text)

How does the external (macro) environment affect your firm?

Write a short (3pages, typed, double spaced) addressing the issue.

Apply textbook concepts to their employment environment. Students can choose an organization with which they would like to be employed. Pick one:

Aon

National Geographic

Google

Marketing Environment

1. Demographics 2. Economics

3. SocialCulture 4. Political-Legal 5. Technological

6. Natural

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