Assignment: Walt Disney Case Study
I. Complete an analysis of the following Disney organizational marketing activities.
i. What are Disney Studios' tentpole or blockbuster strategies?
ii. How does the Disney strategy fit the organization and brand?
iii. How does the tentpole bets fit the overall production portfolio and channel approach?
iv. What role does smaller films play?
v. What is the process by which new animated and live-action films produced?
II. In your view, is Disney Studios pursuing the right number of tentpoles as well as the right mmix of new versus existing properties? Would you change anything to the current strategy? Why? Or why not?
III. What are the advantages and disadvantages of betting on tentpole films?
IV. How would you characterize the film development and marketing process at Disney Studios?
V. What are the different stages? And how can risk be minimized - and the odds of success be maximized - throughout the process?
VI. What are the advantages and disadvantages of having a structure with multiple "labels" or "sub-studios" as Disney has, as opposed to one central studio being responsible for the entire film output?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.