Assignment:
Achieving Competitive Advantage
• How does the creation of value lead to competitive advantage?
• How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.
• How does the price elasticity of demand affect a firm's strategic positioning for competitive advantage?
• What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.
Topic 2: International Business
• What additional risks do multinational corporations face, and what additional opportunities do they enjoy when compared with domestic firms?
• What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?
• What strategies may a multinational corporation use to best mitigate the risks discussed above?
• How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategyspecific to international business.