Discussion Post
• Explain and discuss who their ideal customer is for at least one of their products or services. Briefly discuss the overall strategy for that segment.
• Describe their ideal customer in that segment in terms of demographics, psychographics, geographics, or behavioral segmentation.
• How does the company position itself in that target segment?
• Is their STP strategy working in your opinion?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.