How does the company position itself in that target segment


Discussion Post

• Explain and discuss who their ideal customer is for at least one of their products or services. Briefly discuss the overall strategy for that segment.

• Describe their ideal customer in that segment in terms of demographics, psychographics, geographics, or behavioral segmentation.

• How does the company position itself in that target segment?

• Is their STP strategy working in your opinion?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Microeconomics: How does the company position itself in that target segment
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