Problem: Disruptive Innovation
A. How does the author define Disruptive Innovation?
B. Familiarize yourself with the DIs in Table on pp. 55-56, with particular attention to the firm you have selected to focus on. Any of them represent a move toward a circular business model?
C. What are the five principles that help to deliver DIs? Explain very briefly.
D. What are the five stages of DI? Explain very briefly.
E. Inspiration phase: structuring your inspiration inquiry around the 5Cs of marketing, what are some of the questions you should ask? Where does lifecycle assessment fit?
F. Evaluation phase: what are the questions you should be asking when evaluating potential DIs? Can each of the GG answer these questions in the affirmative, in your opinion?