Homework
The purpose of this homework is to critique a peer-reviewed article regarding consumer behavior.
Article: Healthcare Services Consumer Behavior in the Light of Social Norms Influence by Daniel Adrian Gârdan and Iuliana Petronela Gârdan,
During this homework, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using the GCU Library or an electronic database search. The article must be published within the last 5 years.
Write an article review of 750 to 1,000 words that addresses the following:
1) A general overview of the article. Include an opening paragraph stating the full APA formatted reference for the article you chose. Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.
2) Relationship to course. How does this article relate to the knowledge within this course? How does it relate to the textbook? (This course is Marketing Management) the book is: A Framework for Marketing Management.
3) A critical analysis. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear and did they support the results? Were the results generalizable to a wider population than the sample subjects?
4) A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.