Solved: How does the ad promote a specific want or need, Marketing Management

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How does the ad promote a specific want or need

Assignment:

Culture has an effect on advertising values. Subcultures can include groups of customers who are interested in a product. Find a competitor's advertisement or commercial on the Internet, and analyze the following in 1,500-2,000 words:

• Briefly describe the competitor's ad or commercial.

• What is the ad's intent?

• Identify the type of customer (culture, subculture, lifestyle, values/beliefs, social class, etc.) the ad would appeal to.

• How does the ad promote a specific want or need?

• Is the ad effective? Is it persuasive? Why or why not?

• What persuasive technique does the advertiser use to appeal to the customer (shock, humor, sex appeal, etc.)?

• List 2 ideas to make your product's ad different.

1,500-2,000 words: Consumer Fundamentals

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Marketing Management: How does the ad promote a specific want or need

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