How does target compete against mammoth walmart what are

Question

Case- Target

1. What has Target done well over the years in terms of its integrated marketing communication strategy? What should it do going forward?

2. How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies?

3. Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?

Attachment:- Target.rar

Answer 1

Read and review the case titled ‘Target’ described in the assignment above. By considering the facts and information, try to respond to the following questions in an essay format. 1) Illustrate what has Target done well over the years in terms of the integrated marketing communication policy? Illustrate what must it do going forward? 2) Illustrate how does Target compete against the mammoth Walmart? Illustrate what are the dissimilar differences in their IMC policies? 3) Did Target do the right thing via tweaking its message to concentrate more on value and less on trends? Illustrate why or why not?