Problem
A. Why does Muji involve external resources?
B. How does Muji bring external resources to bear on its internal resources
C. Which different external resources does Muji utilize to develop and market its products?
D. How does Muji become aware of new possibilities? How are the best ideas selected and how does it exploit the external resources it has access to?
E. What are the benefits of its internal resources and what are the benefits of its external resources?