Assignment task:
1. Describe the Tool facebook
- How does a user access it and use it? How does a marketer access it and use it? (for some tools this might be the same)
- How long has the tool been around?
- How many users/subscribers use this tool?
- What do users expect from it? What do marketers expect from it? (for some tools, this might be the same)
- Who is the target market audience for this tool?
2. Monetization Strategy of Facebook
- How do the owners/developers of the tool make money?
- How does this monetization impact the user experience?
3. Marketing Benefits/Value of Facebook
- In your view, how useful is this tool for overall marketing?
- Which industries are using this tool the most?
- For what purpose a company would use this tool (trial, awareness, desire, loyalty)
- Which companies are using it most effectively? List at least 2 and provide details on why you think they are using it most effectively.
- Which industries might benefit the most from using this social media tool?
4. Sample Campaign of Facebook
- Describe and show (with visuals if possible) one current successful campaign/example of this network's capability as a marketing medium. If you have selected a tool where this is not evident, you can select one company and describe how this tool would benefit that company.
5. Marketing Risks of Facebook
- What are the risks involved for companies using this tool?
6. Conclusion
- Would you recommend use of this social network in a brand or company's social media efforts? Why or why not?