Solved: How does merchandise relate to that customer, Other Management

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How does merchandise relate to that customer

Problem: Among women's apparel specialty stores, Chico's has achieved great success over the past several years. Go to www.chicos.com and evaluate their business.

1. Who is their target customer and how does their merchandise relate to that customer?

2. Do you think they will continue to be successful? Why or Why not?

3. What is their newest brand extension? Do you believe it will be successful?

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