How does lego manage to constantly reinvent its business, Marketing Research

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How does lego manage to constantly reinvent its business

Problem

1. How does LEGO manage to constantly reinvent its business?
2. What role did marketing research play in LEGO's market success?
3. What differentiates LEGO from its competitors?
4. Is LEGO's competitive advantage sustainable?
5. Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

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