How does it provide value to its customers


Read Interactive Session: Organizations, "Can Detroit Make the Cars Customers Want?" in Chapter 3 of the Laudon text.

Analyze AutoNation.com using the competitive forces and value chain models. How have they responded to pressures from its competitive environment? How does it provide value to its customers? Do you think AutoNation can continue to be successful?

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Basic Computer Science: How does it provide value to its customers
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