Homework: Boeing Company Market Strategy
How does innovation change the market? Companies must continually introduce new products. How does product lifecycle affect prices, demand and customer expectations. Strategies for market segmentation and solid customer relationship management are paramount for future success. Chapters 3-6 will guide you with content for this homework.
The objective of this homework is - from a management perspective - to identify external and internal marketing metrics which provide a market- based view of company performance. This includes both forward and backward looking metrics.
Continue with the company you chose for the first homework and apply the following concepts to it.
Here are some parameters to guide you in compiling this paper:
a) Product market vs. product life cycle and market potential
b) Price performance and value creation - reverse innovation
c) Identify value drivers - crowd sourcing
d) Market segmentation
e) Customer relationship management
f) Competitors and their strategies
g) Barriers to entry
h) Barriers to exit
i) Relevant articles posted by faculty
j) Other concepts you identify from the text or from current events related to your company of choice and examples from the class discussions on both weekly topics.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.