1. How does Global Marketing impact you as a consumer? How has access to the world changed the marketing of products and services?
2. Perform a five forces analysis on the following two industries: ? The Pharmaceutical Industry and in textiles
3. Using international business operation knowledeg to Identify the three key motives for FDI and collaborative ventures. Are a firms motives influenced by the firm’s core product e.g. being a manufacturing firm or a pure service firms? If so, how? If not, why not?