Assignment: Marketing Segmentation And Targeting
Browse and familiarize yourself with the given websites:
Next, watch the Forbes video Lewis D'Vorkin (Forbes) - How to Tell Stories. It is a great talk presented by Forbes' chief product officer, Lewis D'Vorkin, at the festival of Media Global 2014.
Based on what you have learned, explain the marketing segmentation and targeting strategies for Forbes Inc.
In the category of business magazines, the Fortune magazine is one of Forbes' primary competitors. Compare segmentation and targeting strategies of these two companies. Support your comparison with theoretical concepts and relevant examples.
How does Forbes differentiate itself from competitors in the similar market segment(s)?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Websites.rar