Assignment:
Read the chapter-Global media, global cultures: How do culture and globalization influence each other?
1. How does Elberse's theory on blockbuster media reflect the idea of cultural imperialism?
2. What implications do trends in the way media companies promote and distribute products have for global media?
Read both articles and write 350 words answering the two questions above. 2 references
Readings:
Why blockbusters are taking over the arts
By Craig Fehrman