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How does dells preference for direct channels affect its

Assignment- Dell Direct and Not-So-Direct

Dell Direct and Not-So-Direct

Page 517-518. Read the case and answer these questions in your analysis.

1 Is Dell using intensive, selective or exclusive distribution for its market coverage?

2 How does dell's preference for direct channels affect its decisions about physical distribution?

What issues in channel conflict might arise from Dell's current distribution arrangements?

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