1. Rank the importance and the features associated with each of the following elements of Under Armour's marketing strategy. How were these marketing communications elements linked together?
Grassroots
Viral edgy emails
Magazine ads
TV commercials
Celebrity endorser
2. Describe Under Armor logo design, Does the Under Armour logo follow the natural, elaborate, and/or symmetrically balanced dimensions? Explain.
3. How does consumer self-concept impact Under Armour's marketing strategy? What considerations do the actual versus ideal self affect ways in which Under Armour communicates to its target markets?
4. How important was the Super Bowl commercial in drawing attention, building awareness and creating excitement toward the Under Armour brand? What type(s) of learning was involved?