Discussion Post
• Consider how your contributions to this discussion will demonstrate critical thinking. This Critical Thinking Skills website can help you with this and future Key Question discussions.
• Read and review the content resources.
• Your posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed. Research through IWU's Off Campus Library Resources (OCLS) is strongly recommended.
• Write an initial response to the following key question(s) or prompt(s):
- How does the Consumer Behavior Model help inform your knowledge of marketing?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.