Problem: Process of BA Using a Fictional Project
Instructions
In this course we will be working through the process of BA using a fictional project based on one of the following scenarios:
• Identify a need in your current company or industry - use your experience and publically available materials to generate a BA plan to meet the need.
• Select a company or industry that you are interested in - use publically available materials on an existing or past need to generate a BA plan.
For your selected organization and need, generate:
o Industry Porter Model
o Company SWOT Analysis
o SMART goals related to the need
Discuss:
a) Brief overview of the company/industry
b) How does the company's industry position effect the potential action/solution?
c) How does the company's internal capabilities effect the potential action/solution?
d) Why are the SMART goals set at this level - how could they change?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.